The Transcript carries a single sponsor per edition. No banners, no pop-ups, no native content dressed as journalism. One sponsor, clearly identified, running their own copy. That is the arrangement.
Our readers are, broadly speaking, people who distrust advertising. This makes them, paradoxically, more receptive to advertising that is honest about what it is. The Transcript does not pretend our sponsor's message is editorial content, and our readers do not pretend not to notice it. Everyone proceeds on this understanding and the arrangement functions accordingly.
We do not accept advertising from political parties, candidates for public office, or organisations whose primary business involves telling other people what to think. We reserve the right to decline any enquiry, which we will do politely and without detailed explanation.
We do not sell the sponsorship slot to more than one sponsor at a time.
Copy is run as submitted. The Transcript does not rewrite sponsor messages, though we will flag anything that conflicts with our editorial guidelines before publication. We will not run copy that is factually misleading, personally disparaging, or, in the view of our editorial staff, annoying.